haku: @freeterm brand placement / yhteensä: 5
viitteet: 1-5 / 5
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1.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
2.
Memory and perception of brand mentions and placement of brands in songs
International Journal of Advertising
2009 : VOL. 28:5, p. 807- 842
 2009 Delattre, E.
Colovic, A.
3.
Today's practice of brand placement and the industry behind it
International Journal of Advertising
2009 : VOL. 28:5, p. 761-782
 2009 Smit, E.
Reijmersdal, E. van
Neijens, P.
4.
Communicating brands playfully. Effects of in-game advertising for familiar and unfamiliar brands
International Journal of Advertising
2008 : VOL. 27:5, p. 827-851
 2008 Mau, G.
Silberer, G.
Constien, C.
5.
Brand placement in novels: A test of the generation effect
International Journal of Advertising
2008 : VOL. 27:4, p. 495-509
 2008 Brennan, I.
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